System JO Adds Sandra van Looij as European Brand Ambassador

System JO Adds Sandra van Looij as European Brand Ambassador

VALENCIA, Calif. — System JO’s management today announced the appointment of Sandra van Looij as European brand ambassador. 

As the lubricant manufacturer continues to increase its global exposure, van Looij will help to provide educational and marketing support in the foreign market. 

van Looij joins the company with many years’ adult industry experience, most recently serving as an educational executive for a leading luxury pleasure product manufacturer.  Her primary role will be to provide JO’s European retailers and distributors with product training and support.

Becky Anniuk, System JO’s E.U. regional manager said, “With the growth that we are experiencing within Europe, it was key for us to be able to support our customer base through expanding the team into mainland Europe. I am really excited to have Sandra join the JO team.  She brings with her valuable experience within the adult market.  Her fluency in Dutch, German and English will also make her an invaluable asset to the team.”

van Looij is based in The Netherlands and will begin calling on retailers and distributors this month. 

European resellers interested in scheduling product training can contact Becky Anniuk at Rebecca@systemjo.com or Sandra van Looij at sandra@systemjo.com

Domestic retailers looking for further information may contact sales@systemjo.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Dr. Carol Queen to Keynote 2026 XBIZ Expo Pleasure Products Trade Show

XBIZ is pleased to announce that Dr. Carol Queen, Good Vibrations staff sexologist, pleasure community historian, and curator of the Antique Vibrator Museum, will deliver the keynote address at the 2026 XBIZ Expo.

Orion Debuts 'Cuties' Vibrating Anal Plug Collection

Orion Wholesale has introduced its new Cuties Mini Butt Plug collection.

Lovehoney Group, Xgen Sign Licensing Agreement for 'Pleasure Air' Tech

Lovehoney Group has signed a licensing agreement with Xgen for the latter to use the former's patented Pleasure Air technology in its pleasure products.

Sportsheets Releases New Training Video for 'Indica' Collection

Sportsheets has released its latest training video, titled "The Indica Collection by Sex & Mischief," hosted by Brand Ambassador Rin Musick.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Casey Murphy Launches 'Pleasure Brand Lab' Digital Marketing Tools

Sexual wellness marketing strategist Casey Murphy has launched Pleasure Brand Lab, digital marketing support for small and indie brands.

CAM4, Lovense Introduce New 'Interactive Control' Features

CAM4 has debuted a new suite of interactive Lovense control features for models.

Blush Debuts 3 New Vibes From 'Sexy Things' Collection

Blush has introduced three new vibrators from its Sexy Things collection.

Holiday Products, Sugar Splash Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sugar Splash.

Le Wand Introduces 'Classique' Vibe Collection

Le Wand has debuted its new Classique vibrator line.

Show More